Cycling Hub

The team behind Cycling Hub had a clear plan and a big dream: to build a place where cyclists of all levels come together, share their passion and reach their goals, with everything and everyone under one roof. Cycling Hub is the vibrant meeting place in the heart of Geraardsbergen where cycling, hospitality and community find each other.

Together we developed a complete brand identity that is just as versatile and alive as the community itself. The concept revolves around a set of organic shapes, each a stylised reference to one of the three pillars: hospitality, performance and shop. Individually recognisable, but it is only when they come together that something greater emerges, the idea of community. Those shapes live on in the logo and return at every visual touchpoint, from printed materials to social media templates. Enjoy the Ride, Cherish the Community.